Chase has unveiled a significant transformation for its flagship travel credit card, the Chase Sapphire Reserve. The premium card will see its annual fee increase from $550 to a substantial $795. The changes, effective June 23, 2025, for new applicants, are accompanied by a suite of new benefits and a revamped rewards structure. In a related move, the company also announced the launch of a new "Chase Sapphire Reserve for Business" card, which will carry the same $795 price tag.
The steep increase in the annual fee for the personal card is positioned by Chase as a reflection of enhanced value through a variety of new and updated credits and perks. Among the most notable changes are:
New and Enhanced Credits: Cardholders will now have access to a $300 annual credit for dining at a curated collection of restaurants, a $500 biennial credit for stays at "The Edit by Chase Travel" hotel collection, and various other credits for services like Peloton.
Revamped Points Earning: The card will now offer 8x points on all travel booked through the Chase Travel portal and 4x points on flights and hotels booked directly with providers. This changes the previous structure that offered a broader 3x on all travel.
"Points Boost" Replaces Redemption Bonus: The popular 1.5x redemption bonus when booking travel through the Chase portal is being phased out. In its place, a new "Points Boost" feature will offer variable, and potentially higher, redemption values on select travel partners.
For existing cardholders, the new benefits and the $795 annual fee will take effect on their next account anniversary after October 26, 2025.
The introduction of the Chase Sapphire Reserve for Business is a direct appeal to entrepreneurs and frequent business travelers. The card will mirror many of the benefits of its personal counterpart while also including business-centric perks.
The announcement has been met with a mix of anticipation and apprehension from current and prospective cardholders. While the new benefits could offer significant value for those who can fully utilize them, the nearly 45% increase in the annual fee represents a substantial new cost to justify. The success of this bold move by Chase will likely depend on whether customers perceive the revamped Sapphire Reserve as a truly premium travel and lifestyle product worth the higher price of admission.
