In a significant market shift, MultiChoice Nigeria has announced a drastic 50% reduction in the price of its DStv decoder. The price has been slashed from ₦20,000 to ₦10,000, a move widely seen as a direct response to a significant drop in its subscriber base and ongoing pressure from the Federal Competition and Consumer Protection Commission (FCCPC).
The pay-TV giant is also sweetening the deal with a promotional offer that gives subscribers a free upgrade to the next higher bouquet when they pay for their current subscription. This new pricing and promotional strategy comes as MultiChoice grapples with the economic realities facing Nigerian consumers and intensified regulatory scrutiny over its pricing policies.
This price reduction follows a challenging period for the company, which has seen a substantial number of subscribers discontinue their services, citing affordability as a primary concern. The recent price slash is being positioned as a consumer-focused initiative to make its services more accessible and retain its customer base in a competitive market.
The relationship between MultiChoice and the FCCPC has been strained, with the regulatory body challenging previous subscription price hikes. This latest move by MultiChoice could be interpreted as an attempt to mend fences with both its customers and the regulatory authorities.
The new ₦10,000 price for the DStv decoder is expected to take effect immediately and will be available at all accredited dealer outlets and service centers nationwide. It remains to be seen how this significant price adjustment will impact the company's subscriber numbers and its overall market standing in Nigeria.
